home Lifestyle What started as a fridge magnet business is now a full lifestyle brand Chumbak by Shubhra Chadda!

What started as a fridge magnet business is now a full lifestyle brand Chumbak by Shubhra Chadda!

Chumbak Design Pvt Ltd was started with the realization to provide souvenir options to travelers. Shubhra Chadda (Co-founder of Chumbak) says, “While staring at our fridge one day, which was decorated with magnets from our many travels, I realised that there were no souvenirs or products that truly represented India that I could proudly gift to my friends and relatives.”

And, so after much research Vivek Chadda (Shubhra’s husband and CEO of Chumbak) and Shubhra started off with their venture. They wanted to plug the gap in the non-traditional souvenir market and this is how Chumbak was launched in 2010.

Chumbak takes everyday objects and turns them into colourful and fun products.They started off with designs that were India centric and later on with contemporary designs in combinations of colours that further appealed to a larger audience.

Customers love to shop at Chumbak because they cannot find the designs anywhere that are provided by Chumbak. Currently, they retail through 17 exclusive stores stores in Bangalore, NCR, Mumbai, Pune, Chennai, Jaipur, Kochi, Chandigarh & Hyderabad.

Gulabo – Fridge Magnet
Fashion by Chumbak

The journey was not easy but Vivek and Shubhra took every hurdle as a reason to learn and grow. Chumbak’s USP lies in its ability to create unique products and designs for customers that leave them with a happy feeling. Shubhra’s success mantra,”Be passionate towards what you set out to achieve.”

Look out for colourful and vibrant fashion, clothing, bags & wallets and home décor stuff at Chumbak.


See the funky stuff Chumbak makes at their website, connect with them on their Facebook, Instagram, Pintrest and Twitter 

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Khushboo Bhasin Arora

I was born and brought up in Guwahati. Now married and settled in Shillong. I have completed my MBA in finance and marketing. Currently I am a full time homemaker and a mother of a two year old son. Glad to be associated with GoodBetterLife.com