KANABIS by Devika Srimal Bapna
What inspired you to start the venture?
As an animal lover and PETA volunteer, I gave up leather few years ago and had a tough time finding good non-leather shoes that were stylish, good quality and affordable. I noticed the unstructured footwear industry in India- we either have the non-Indian players that are expensive and mostly do leather shoes or the unorganized/unbranded segment where quality, price, make etc. is questionable. It was almost a light-bulb moment when I thought ‘what the heck, I should start my own brand!’ And KANABIS was born.
KANABIS is a play on the word Cannabis (aka marijuana!) since we use canvas as a core component instead of leather in our shoes and canvas was historically made from hemp that came from cannabis. All our products are made of high quality canvas, fabric and other leather substitutes keeping compassion for animals as a core value of the business. The designs are exclusive and tastefully crafted with a careful mix of fabrics for the right look and comfort. We keep a close eye on the current and upcoming trends in fashion. Each shoe also has a quirky name that tells a story about it. We are available offline at exhibitions/trunk shows and multi brand stores across the country. We are also available online at www.kanabis.in and all leading marketplaces.
Your lowest and highest points in the journey so far?
Everyday is a different day with many peaks and troughs along the way. Speaking of the lows, sometimes things are not fully in our control. For instance, at our last offline event the weather was so bad that footfall was poor.
On the brighter side, its very exciting when customers share pictures wearing Kanabis with sweet compliments to the brand. And knowing that with each pair of KANABIS, we are helping save an animal’s life gives us a high
How are you prepared for the current role?
Plan, Passion and Perseverance- check.
What’s your success Mantra?
For me, success is not a one-time achievement, it is a constant journey. In order to be successful, one should have a go-getter attitude. Give it your all, until you achieve what you set out to do.
What would you advise people who dream of making it big?
As a wise man once said the only way to make your dream come true is to wake up and do something about it. The power of any idea, big or small, lies in the execution. So have a plan on paper but spend more energy on putting it into action.
Any celebrity clients?
Jacqueline Fernandez, Adaah Sharma, Ayesha Takia, Raveena Tondon, Sana Khan and few more, who support vegan fashion have been wearing our shoes.