An Air Force officer’s daughter, Shalu Walia, grew up in places which were always closer to nature and surrounded by trees, shrubs, climbers and flowers. She shares,” Due to our constant travels, I have also seen the amazing and varying flora of the different regions of our country. Despite a successful corporate career, I always felt a little restlessness and a desire to do something more fulfilling. I realised that my calling lay in being close to nature that is plants and flowers.”
After 14 years of working in the corporate world, she took the plunge and started her own venture, ”ForestKraft”. ForestKraft provides home decor services and gifting solutions for corporate and individuals. Beautiful botanical materials gathered from the forests of India are innovatively turned into charming home decorations at ForestKraft.
“Earthy textures, forestry feels, bursts of colour – all come together to rejuvenate your home. This is our little way of bringing the outdoors indoors and adding a bit of nature into your space. Customers love our products not only for home decoration but also for gifting, pooja room decoration, party/event decoration, restaurant decor etc.” says Shalu.
Compliments from customers, act as a motivating factor for her. Shalu has also done a course on Ikebana, the Japanese art of flower arrangement and also some workshops on flower arrangements, terrarium making and gardening. She says, “From gathering pine cones and cedar roses on family holidays to collecting all kinds of pods, seeds and even interesting roots on hot afternoons during summer vacations, I’ve always been surrounded by an array of botanicals.”
Her success mantra,” Do what you love, totally own your idea, live and breathe it, be driven by it and remember that there is no substitute for hard work.” She feels, success for her is being able to balance her life and having a feeling of harmony.
Her advise to people who dream of making it big,” Identify your own personal definition of success and making it big, set yourself a goal and then go for it with passion, clarity of thought and confidence.”
Her celebrity clients include Sumona Chakravarty of Comedy Nights fame, Sameera Reddy, Meghna Reddy.
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