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The Sugar Therapy – Diya Jojan, Food startup

Food Startup The Sugar Therapy

Diya thought of baking professionally when she was doing some volunteer work during summer 2015. She always had this love for baking and a profession where you are doing what you enjoy and at the same time making a living out of it, was not at all a bad idea.

Diya has this motive of bringing happiness in other people’s lives through her cakes and baking is one of the professions to fulfill this motive. So she started her venture by the name,”The Sugar Therapy”.

Wedding cakes, birthday cakes, cupcakes, cookies, cupcake bouquets and themed cakes are offered by The Sugar Therapy.

The Sugar Therapy
The Sugar Therapy

The initial journey was very tough for Diya as no one took her seriously about her decision. Baking, in today’s times is quite a common profession but Diya never got discouraged.

She wanted to prove everybody wrong and yes she did. Today, Diya has a name in Bangalore and people love her baking. She was also selected in the Kitchen Aid Pro Baker National Level Competition and came under top 8 where she got the opportunity to train under Peachy Juban, one of the World’s most renowned cake artists.

That one week boosted her confidence and learning. She also participated in Fresh Menu Bake off Challenge 2017 held recently.

The Sugar Therapy

Diya is one hard working girl; she does everything on her own, right from buying the ingredients to making the cake and decorating it. Initially, she also used to deliver the cakes all by herself but now with so many orders coming up she has outsourced the delivery process.

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After being in this profession since last two years, she has learned to manage everything efficiently. She also conducts baking classes to impart her knowledge to the young bakers.

The Sugar Therapy

Diya’s social life may have taken a backseat in the last two years but she has earned a name for herself. “It’s all worth it, once you see how far you have come”, says Diya.

Her success mantra, ”Quality and Consistency every single time, that’s the only way your customers will come back to you and recommend you to other people.


The Sugar Therapy has many celebrity clients. Puneeth Rajkumar, Vinay Rajkumar (Shiv Rajkumar’s son), Janardhana reddy and Bengaluru Football Club ( BFC) to name a few.

Diya makes cakes for all the football players of BFC and their granola Bars too before every match.  We wish Diya all the best.

Get to see their exciting designs and order online contact The Sugar Therapy on their website, facebook page or call 9916618120



Khushboo Bhasin Arora

I was born and brought up in Guwahati. Now married and settled in Shillong. I have completed my MBA in finance and marketing. Currently I am a full time homemaker and a mother of a two year old son. Glad to be associated with GoodBetterLife.com