A passionate entrepreneur and a loving mother full of enthusiasm, Malika Datt Sadani, is the Founder & CEO of The Moms Co., one of India’s toxin free brands catering to expectant and new mothers seeking natural chemical free products for their daily personal care regimen.
The idea for The Moms Co. came to Malika Sadani in 2012, a banker-turned-entrepreneur and a Mom of 2, when she moved back to India from London and couldn’t find safe, natural products for her daughters.
An engineer by education and a banker by profession, Malika started The Moms Co. recently in 2017 to address a huge gap in the Indian industry that required toxin free products for pre-natal and post-natal consumption and which could also benefit people who are more conscious about their daily skin care routine.
An expert in her own right, Malika feels she has always been an obsessive mother and there are enough moms like her who want the best for themselves and their babies, who hate having to compromise on the safety of the products they use for themselves and their family.
She believes with The Moms Co. she has embarked on a mission to help moms in India and across the world make safe, natural and effective choices for themselves and their loved ones. The idea behind getting The Moms Co. to this accessible market was to take forward what our mothers would have done to take care of us and what all of us would want to do for the best of our baby and our own well-being”
At The Moms Co. the products are made with love and without compromise. The brand has brought in experts from across the world to help them create the safest natural formulations that are certified toxin free.
The products are formulated and tested to make sure they meet every international safety standard there is – across US, Canada, Europe, Japan and Australia. Our team works with experts around the globe, and today we are India’s first Australian Certified Toxin-Free ™ brand, certified by the Safe Cosmetics Australia™, a Toxin-Free Campaign. They are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested.
The Moms Co. has raised 2 rounds of funding so far with an angel investment round in 2016 and a Pre Series-A round in 2017. The last round was a USD 1mn investment by renowned FMCG investors Saama Capital and DSG Partners. They will soon expand the product range to launch Baby Care products as well.
The Moms Co aims to target the INR 2,940 crore baby care and pre and post natal care market of India that is expected to rise at a CAGR of 8% by 2021.
Baby Care is one of the strongest growing categories in multiple marketplaces like – Amazon, Flipkart, Ebay etc
The brand is also planning to expand domestic presence through modern retail stores, multi brand outlets, general trade and exploring tie-ups with major retail chains.